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Battat Recalls Magnabild Magnetic Toys Sets, Play Wonder Toy Sundae Sets

Mar 14, 2008 | Parker Waichman LLP

More Magnabild magnetic toy sets sold by Battat Inc. have been recalled because the small magnets in the toys can come loose, posing a risk of serious injury to children who swallow them.  This recall marks the second time since January that Battat has issued an alert regarding its Magnabild magnetic play sets.  In addition to the magnetic toy sets, Battat also announced today that it was recalling Play Wonder Toy Sundae Sets because they pose a choking hazard.

Magnet toy sets are considered by many consumer advocates to be among the most dangerous toys on the market. Magnetix Building Sets were the first magnetic toy sets subject to a large scale recall in 2006, following the death of a toddler who swallowed a magnet that had come loose from its casing. The magnets in Magnetix, like those in the recalled Magnabild sets, are high-energy neodymium iron boron magnets. If a child swallows more than one of these powerful magnets, they can be attracted to each other while in the intestinal tract. As a result, the magnets clump together, causing the intestines to twist. This can cause intestinal blockages, bowel perforations and even death.

According to the Consumer Products Safety Commission (CPSC), Battat Inc. of Plattsburgh, NY is recalling 7,000 Battat Magnabild Magnetic Building Toys or Sets.  This recall involves the 108-piece (item number BB1439H) and the 68-piece (item number BAT-34) Magnabild Magnetic Building System sets. The 108-piece set comes in a rotating display case containing sixty 1-inch rods with magnets and 48 metal balls. The 68-piece set comes in a window box and contains forty-four 1-inch rods with magnets and 24 metal balls. The rods come in different colors. All of the plastic building pieces have the word “Magnabild” in raised lettering on them. “BB1439H” is found on a hang tag attached to the display case. “BAT-34” is found on the box. The products are designed for children older than three years. The Magnabild sets were sold at various stores and online between July 2005 and February 2008, for between $20 and $35.

According to the CPSC recall notice, the small magnets attached to the one inch rods can come loose.  The CPSC and Battat have received 16 reports of Magnabild magnets coming loose, but no injuries.  Consumers should immediately take the recalled Magnabild Magnetic Building System away from children and contact Battat to receive a pre-paid mailer to return the toy and to receive a free replacement product.

This is the second recall of Magnabild play sets this year.  In January, Battat recalled 125,000 Magnabild Magnetic Building Systems for the same defect.

Battat also announced a recall of 22,000 Play Wonder Toy Sundae Sets sold at Target stores nationwide between December 2006 and 2007.  The wooden Toy Sundae Sets, which sold for about $10, include six wooden scoops of ice cream, three cherries that attach to the top of the ice cream scoops, banana slices, a spoon and bowl. The ice cream scoops are green, pink, brown, yellow and purple. The sundae set pieces attach to each other with Velcro. Model number DPCI-204-12-0526 is included in this recall and is located on the packaging.

According to the CPSC, the wooden cherries pose a choking hazard.  Consumers should immediately take the recalled toy sundae sets away from children and return the toys to any Target store for a full refund.

For information on either the Magnabild recall or the Toy Sundae Set recall, consumers may contact Battat Inc. by calling (800) 247-6144 between 8:00 a.m. and 4:30 p.m. ET or visiting the firm’s Web site at www.battatco.com


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