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Jessica Alba's Sunscreen Doesn't Work, Customers Report

Aug 4, 2015

Jessica Alba's Honest Company is facing criticism after customers reported that the company's sunscreen does not work. The product is marketed as an SPF 30 sunscreen with "broad spectrum, mineral-based protection." Some consumers, however, report that the product offered very little sun protection and used social media to express their frustration. One person posted a photo of their reddened scalp and tweeted "this is my very real result from Honest 30 SPF sunscreen. Only spent 1 hour outside. Burnt." according to CNBC.

The Honest Company touts "safe and eco-friendly household and baby care products ", but some consumers are upset and say the sunscreen failed to protect them or their children from being burnt. NBC Chicago interviewed one woman who applied the product on her 6-year-old daughter four times over a three hour period. "She got really burned on her arms, shoulders, legs face, pretty much everywhere. I was angry," said Gretta Stabler.

The company contends that when the sunscreen is used as directed, it meets U.S. Food and Drug Administration (FDA) standards. Consumers are directed to apply the product 15 minutes before sun exposure and reapply after 80 minutes of swimming or sweating. Additionally, the company says it complied with FDA protocol by having the sunscreen tested by an independent third party.

When asked by NBC Chicago whether or not the sunscreen actually met safety standards, the agency stated that it only requires manufacturers to conduct their own testing and that it does not verify the testing or evaluate the results. FDA standards require sunscreens to contain up to 25 percent of zinc oxide. According to the NBC Chicago investigation, the Honest Company lowered the percentage of zinc oxide from 20 percent to 9.3 percent. Comparatively, the investigation found that most other sunscreens they looked at contained anywhere from 18 to 25 percent. Additionally, the majority of other products had zinc oxide as the only active ingredient; the Honest Company says it added other ingredients when the amount of the mineral was reduced in order to maintain its effectiveness.

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