Knesset Panel Uphold Ban OnJan 6, 2004 | www.haaretzdaily.com The Knesset's Finance Committee approved Tuesday a ban on the term "light" to describe cigarettes that supposedly contain a lower level of nicotine than regular cigarettes.
The panel also decided that the size of the government health warning printed on cigarette packs would be increased to 30 percent of the area of each side of the box.
In addition to the word "light," the committee also banned the use of the phrases "ultra light," and "mild," or any other wording that could lead the consumer to believe that the product is less harmful than regular cigarettes.
The committee also approved 12 new health warnings, to be printed on cigarette packs and other tobacco products. The orders are effective as of September 2004.
A significant share of people who smoke light cigarettes and/or cigarettes with low levels of tar believe that these are likely to be less harmful to their health, but this is not the case.