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LG Smart TVs Capture and Relay Viewing Habits of Those Watching

Nov 26, 2013

Your so-called "smart TV" is smarter than you think. According to recent reports, some LG smart TVs are actually watching their watchers.

LG admitted that it's collecting data from its new line of smart TVs and is using data gleaned from those watching its smart TVs in order to offer more customized advertisements. Some may find that this modern "convenience" creates a better overall viewing experience; others, however, may believe this behavior constitutes spying. notes that one blogger testing LG's smart TVs even tried to disable the so-called “spying” feature, but the effort apparently proved futile. LG has since said that it is working on an update to the Smart TV software that would allow viewers to disable the spying feature.

So what is LG collecting from you and your TV? It's all about viewing habits—what the owners of its smart TVs are watching, LG says. The company takes this information and uses it to deliver more personalized ads as well as viewing recommendations.

In an International Business Times report, LG said that “this information is collected as part of the Smart TV platform to deliver more relevant advertisements and to offer recommendations to viewers based on what other LG Smart TV owners are watching." notes that, in addition to collecting this information, LG could also be offering it to other companies that make use of web and media streaming data, such as Google and Amazon; these companies in particular are known to rely heavily on user-tracking data to maximize profits by customizing a person’s web-browsing experience based on previous activity.

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