This week, an administrative law judge (ALJ) issued a cease-and-desist order against Pom Wonderful to stop it from making misleading claims about the health benefits of the pomegranate juice that it sells. The ALJ ruled that the Resnicks, owners of Pom Wonderful, spread deceptive claims implying that their pomegranate juice could treat or prevent ills such as erectile dysfunction, prostate cancer and heart disease.
In September 2010, the FTC filed a complaint that accused the company of false advertising shortly after POM had sued the FTC, alleging that the agency had violated their first amendment rights through their new regulations on the evaluation of deceptive advertising. This decision will be appealed before the full FTC. POM did not lose the whole fight, however.
The ruling also stated that Pom does not have to have its marketing campaigns pre-approved by the FDA nor would they have to conduct placebo controlled tests to reinforce its claims in those advertisements.
Source – huffingtonpost.com