CALIFORNIA – Au.finance.yahoo.com writes that the State of California is suing Juul Labs Inc. for allegedly marketing their product to teens. Parents, schools, and others have filed lawsuits against the company for their marketing practices. Meanwhile, across the country, the Centers for Disease Control and Prevention is tracking cases of EVALI, or e-cigarette or vaping related lung injuries, which is a fatal condition.
The Attorney General says that Juul used the tobacco industry’s advertising schemes, which involve targeting vulnerable targets.
As the market leader in the e-cigarette business, Juul is being criticized for targeting teens and other young individuals who never smoked traditional cigarettes. Meanwhile, the company claims that it promotes its products as a tool to help smokers quit. The lawsuit claims that Juul failed to disclose the health risks associated with the product.
The claims say that Juul is a public nuisance. The cases are similar to those filed against opioid manufacturers in relation to the opioid crisis. The plaintiffs are seeking payment for addiction treatment and prevention.
The CDC tracked 2,172 cases of EVALI across the United States, including 42 individuals who died as a result of the condition. A teenager recently underwent a double lung transplant because of EVALI. Doctors say the boy would have died if not for the major surgical procedure. The incident marked the first lung transplant performed on a patient diagnosed with EVALI. Unfortunately, many believe that the operation will not be the last.
Vaping has only been around for about a decade. The long-term health effects are not well understood. The epidemic levels of teens using the product indicate that the current cases are only the beginning.
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