WASHINGTON, D.C. — The U.S. Food and Drug Administration (FDA) sent enforcement letters to ten retail outlets and manufacturers of electronic nicotine delivery systems, which the FDA calls ENDS, with stern warnings to stop selling products marketed toward children. The FDA indicates that children are extremely susceptible to the marketing ploys of these companies. The companies, which the FDA identified in a news announcement, make, import, or sell items like backpacks and other items with hidden compartments, e-liquids branded with cartoon characters and described as candy or fruit-flavored, and other marketing schemes. The FDA said that it demands immediate compliance with its demand as part of its broader program to enforce laws designed to protect children from the perils of E-cigarette use.
The FDA expressed great concern about the marketing efforts of ten companies who made, imported, or sold goods that entice children to start using ENDS or to continue using these potentially toxic products. The FDA targeted items such as smartwatches, fidget spinners, video game controllers, and other goods that allow for easy concealment of ENDS. Essentially, the items help children hide their vaping habits from parents, guardians, teachers, and other authority figures in their lives. ENDS products marketed as tasting like chewing gum, candy, or fruit and stamped with famous cartoon characters increases the items’ appeal to younger users.
The FDA’s authority to enforce regulations established under the Food, Drug, & Cosmetic Act is broad. The FDA warned the ten companies that it could file court actions seeking injunctions, assess fines, and seize property to compel legal compliance. These ten companies sell their wares on the internet without a storefront.
The FDA’s action followed 73 warning letters it sent to stores in the U.S. selling flavored ENDS products. The FDA also issued 22 warning letters to both online and storefront sellers of ENDS goods, which were designed to get children addicted to e-cigarettes and vaping.
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