According to an online news report on usatoday.com, the United States Food and Drug Administration denied marketing applications for over 945,000 flavored products. The FDA stated that JUUL was failing to offer evidence that their e-cigarettes protect public health.
A 2020 Center for Disease Control report discovered over 550,000 middle school students and 3 million high school students admitted to using e-cigarettes. The U.S. Food and Drug Administration halted the sale of hundreds of thousands of electronic cigarette and vaping products. However, the agency postponed its ruling on JUUL, the vaping industry’s leading company.
The FDA was facing a court deadline concerning decisions on JUUL’s marketing applications and hundreds of additional vape companies after anti-tobacco organizations were successful in suing the FDA to speed up the agency’s review of the proposed marketing materials. Government health regulators had previously stated they would prioritize JUUL and a few other important players. However, none were included in the agency’s announcement.
JUUL issued a statement to the USAToday that the company remains committed to helping adult smokers quit combustible cigarettes and combat underage use.
Opponents of vaping were encouraged by the FDA’s advancement in seeking regulatory action against millions of vaping products. However, they believe the FDA has not done enough.
According to Robin Koval, Truth Initiative’s CEO and president, they are worried that the FDA did not prioritize and complete the safety reviews of the vaping companies who have control over 75% of the e-cigarette market as the agency promised.
E-cigarette manufacturers were ordered to submit a Premarket Tobacco Product Application (PMTA) by this time last year in order for the FDA to determine whether their vaping products were “appropriate for the protection of public health.”
The FDA received approximately 6.5 million tobacco products from more than 500 companies in the past year. The FDA took action on about 90% of the total applications. Since January, the FDA has only issued 170 warning letters to companies selling e-cigarettes who didn’t send in their PMTA by the deadline.
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