Juul is at Fault for Vaping Among Young Adults
USA- The dailymail.co.uk writes that 2018 saw an uptick in vaping among young people in the United States. From 2014 through 2017, vaping was on the decline, but last year the numbers went up by two percent. Over 1,300 people have reported illnesses related to vaping, and there have been 28 deaths.
The majority of people impacted by vaping illnesses are young. About 80 percent of the people diagnosed with life-threatening conditions resulting from vaping were younger than 35. The increase in vaping for the first time in years came at the same time as Juul took control of 75 percent of the vaping market.
Juul came onto the market in 2015 and introduced an appealing design and many flavors that made the company’s products popular with young people. The design is also so subtle that it is easy for teens to conceal and hide.
The marketing has led to the company being investigated by the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC). Juul is also facing a number of lawsuits from cities, states, and individuals, all over their marketing. The company’s marketing is being blamed for getting teens hooked on vaping. Vaping has also led to an epidemic of nicotine addiction that is forcing schools to expend resources on curbing the practice of vaping on their campuses and among their student bodies.
Vaping is being considered a public health crisis, as nicotine can impact brain development and is causing death among young people. All of the 28 people who died of vaping-related lung conditions were under 35-years-old at the time. This may simply be because young people are the most likely to use e-cigarettes.
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