Report Finds Juul Ignored Early Studies Indicating it Was Causing Teen Addiction
USA- Reuters.com writes that the market-dominating seller of e-cigarettes knew that it was causing teenage nicotine addiction as early as 2015, but ignored the studies instead choosing to push forward with its highly potent product line. The company worked from a goal of immediately hooking anyone who tried the product.
The company’s developers believed that earlier e-cigarette companies had created devices that did not deliver enough nicotine or that did so in a way that caused a harsh and unappealing flavor. Through research, the company found that by adding organic acids to their nicotine, they could provide a high dose of the drug without any harsh taste.
In initial testing, the dose was sometimes so high that the user would experience shaking hands or the need to vomit. The company finally came up with a successful formula leading to efficient delivery into a person’s bloodstream. The company even researched ways to limit the amount of the drug that a person would be exposed to because, unlike traditional cigarettes, e-cigarettes do not burn out. The company filed a patent for such a device, but never actually developed any failsafe in its products.
The product that the company produced was strong, smooth, and highly addictive. It is also extremely popular with underage users.
Juul is now facing scrutiny and is under investigation as to whether the company intentionally targeted young people with its marketing and its sweet flavored nicotine pods. The company created fruity and dessert based flavors that proved highly appealing to teens. The design of the device also proved highly attractive to young people. The company reportedly began receiving calls early on from teens interested to learn where to buy the products. While some individuals in the company were uncomfortable with the growing number of teen vapers, the company also experienced massive growth as a result.
As more studies come out indicating that the product is creating an epidemic, Juul is finally caving in to pressure and halting the sale of flavored pods.w
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