The manufacturer’s claims that it is more effective Have you purchased Dial Complete Antibacterial Hand Wash because of the manufacturer’s claims that it is more effective at killing bacteria and preventing the transmission of disease than washing with plain soap? These Dial Complete claims constitute misleading representation because the Dial Corporation possesses no independent, competent and reliable support for them.
Lawyers at our firm who specialize in misleading representation litigation are investigating a possible class action lawsuit to obtain reimbursement and other damages for purchasers of Dial Complete Antibacterial Hand Wash. If you purchased this product because of such misleading representation, you are eligible to join our Dial Complete class action lawsuit. We urge you to contact our Dial Complete class action lawsuit lawyers today to protect your legal rights.
Dial Complete Claims
The name “Dial Complete” implies that this hand wash offers 100 percent protection from germs and bacteria. Since 2001, Dial has claimed in its marketing and advertising materials that Dial Complete Antibacterial Hand Wash is more effective than plain soap or other antibacterial soaps. These claims include, but are not limited to:
- Over 1,000 times more effective at killing disease-causing germs than other antibacterial liquid hand soaps
- Kills 99.99 percent of bacteria
- Kills 99.9 percent of illness-causing bacteria
- Reducing disease transmission by 50% compared to washing with a plain soap
- Killing more germs than any other liquid hand soap
Dial also claims that Dial Complete’s active ingredient, Triclosan, enables Dial Complete to outperform other soap products. Many consumers are unaware that Triclosan belongs to a class of chemicals that is suspected of causing cancer in humans. It is listed as a pesticide by the U.S. Environmental Protection Agency, which has rated it high for human health risk and environmental risk.
Dial’s claims regarding Triclosan are highly questionable. Some studies have shown that repeated use of products containing Triclosan result in bacterial resistance, a fact which has prompted the American Medical Association to call for an end to its use. Many studies have indicated that products containing Triclosan offer no greater benefit than plain soap. In an April 8, 2010 “Consumer Update”, the U.S. Food & Drug Administration stated that it does not have evidence that Triclosan-containing antibacterial soaps and body washes provide any extra health benefit over soap and water alone.
Dial further implies that Dial Complete protects consumers from diseases and illnesses, including but not limited to diarrhea and nausea, as well as infectious diseases including streptococcal infections, Salmonella, E. coli, and Staphylococcus aureus. Dial asserts that these claims are backed by a competent, credible, and reliable study. However, Dial fails to disclose that that in that study, only 2 strains of bacteria were tested. Dial also does not disclose that there was no determination as to the development of immunity by the bacteria after repeated use. Dial’s advertising and messaging for Dial Complete also fails to mention and/or warn that repeated use of Dial Complete may cause users to develop bacterial immunity to Triclosan.
FDA Questions the Safety of Antibacterial Soaps
Federal regulators also question the efficacy of triclosan and triclocarbon In fact, the U.S. Food and Drug Administration (FDA) has proposed a rule seeking proof from the makers of soap products containing these chemicals that the products offer increased benefits when compared to washing with traditional soap and water. “We want companies to actually test these products so that consumers that purchase them have a sense whether there really is any benefit at all over plain soap and water,” said Sandra Kweder, deputy director of the office of new drugs at FDA’s Center for Drug Evaluation and Research. “Consumers assume that by using antibacterial soap products they’re protecting themselves and their families from illness—but we don’t have any evidence that they’re better than simple soap and water,” Kweder noted.
The chemicals have also been associated with hormone interference. According to the National Resources Defense Council (NRDC), research reveals that triclosan and triclocarban impact hormones essential to normal development, brain function, and the reproductive system. Triclosan has been tied to reduced thyroid hormone and testosterone levels and triclocarbon has been shown to increase the effects of estrogen and testosterone, which could increase risks for breast and prostate cancers.
“Simple hand washing with soap and water still remains one of the most effective ways to decrease the risk of spreading infections after preparing food, using the toilet, or after coughing or blowing your nose,” said David Hill, director of global public health at Quinnipiac University’s medical school in Hamden, Connecticut.
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