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Focus Factor Makers Settle Over Marketing Claims

  Marketing Claims Settlement. The people behind a heavily advertised dietary supplement called Focus Factor have agreed to a more than $1 million settlement with the government. Ads from Vital Basics, Inc. of Portland, Maine, promised that Focus Factor could improve a person’s focus, memory, mood and concentration but the Federal Trade Commission said the […]

Focus Factor Marketing Claims

 

Marketing Claims Settlement. The people behind a heavily advertised dietary supplement called Focus Factor have agreed to a more than $1 million settlement with the government.

Ads from Vital Basics, Inc. of Portland, Maine, promised that Focus Factor could improve a person’s focus, memory, mood and concentration but the Federal Trade Commission said the marketers didn’t have the evidence to back up any of those claims.

Supposedly Enhanced Sexual Performance

The settlement also covers a sister product called V-Factor that supposedly enhanced sexual performance. The FTC says those claims were unsubstantiated as well.

Two companies that were involved in marketing Focus Factor and V-Factor have agreed to pay a total of $1,060,000 to compensate consumers who bought the products. The companies also have pledged not to make similar claims about supplements in the future unless they can offer reliable proof.

Need Legal Help Regarding Marketing Claims?

The personal injury attorneys at Parker Waichman LLP offer free, no-obligation case evaluations. For more information, fill out our online contact form or call 1-800-YOURLAWYER (1-800-968-7529).

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