Michelin Tire Misleading Fuel Efficiency Claims. Did you purchase Michelin tires? If so, you may be entitled to a refund and other damages. Michelin has already reached a settlement with more than a dozen states over misleading fuel efficiency claims in its tire advertising.
The Michelin settlement was reached after attorneys general in the participating states alleged that statements like: “Michelin fuel-efficient, long-lasting tires help you save money” and “Michelin makes the most fuel-efficient line of tires on the road, which saves you money over the life of your tires.” exaggerated the fuel-efficiency of the tires. Because these tires have not lived up to these claims, purchasers may be entitled to compensation.
Lawyers at Parker, Waichman, LLP are investigating a possible class action lawsuit to obtain reimbursement and other damages for purchasers of Michelin tires.
Any consumer who purchased these tires is eligible to join our Michelin tire class action lawsuit. We urge you to contact our Michelin tire class action lawsuit lawyers today to protect your legal rights.
Michelin Tire Fuel Efficiency Claims
Michelin North America Inc. began promoting the supposed fuel efficiency of its tires sometime around June 2008. As part of its campaign, the company took out full-page advertisements in The Wall Street Journal, USA Today and other publications with the headline: “It’s Time to Fight Back. Michelin fuel-efficient, long-lasting tires help you save money” and “Michelin makes the most fuel-efficient line of tires on the road, which saves you money over the life of your tires.
Michelin’s radio and television advertising during this time also involved the following statements about fuel efficiency: “Michelin makes the most fuel efficient tires on the road” and “Michelin fuel-efficient, long-lasting tires help you save money.” Other statements in TV and radio spots included claims that Michelin Latitude Tour HP tires could save consumers “$300 or 68 gallons of gas,” and the promise that Michelin Primacy MXV4 tires would save “$200 or 51 gallons of gas.”
An investigation by the Attorney General of Tennessee found that Michelin’s advertising claims were based solely on fuel costs and did not include other factors that might affect savings, such as initial cost of the tire or average life of the tire. The investigation also found that the Michelin tires were the most fuel-efficient tires only in 78 percent of its classes of tires.
As a result of this investigation, Michelin reached a multistate settlement with 17 state attorneys general in May 2009 to resolve claims that the company falsely advertised its fuel-efficient tires. As part of the settlement, Michelin agreed to pay a total of $375,000 to the participating states as well as substantiate its fuel efficiency claims in ads.