The Truth Of Claims On Emotional Ads. Research suggests that even consumers who are wary about the truth of claims made in advertising campaigns respond favorably to ads that appeal to emotion over those which are more fact-based. A study conducted at the University of Washington, Seattle University, and Washington State … [Read more...]
Study Indicates That, When it Comes to Advertising, Emotional Ads Often Win Out Over the Facts
Three Indicted Spammers Could Face Lengthy Prison Terms If Convicted
Indicted Spammers Lengthy Prison Terms. Jennifer R. Clason, Jeffrey A. Kilbride, and James R. Schaffer have been accused of sending numerous span emails advertising pornographic websites. The three were indicted by a federal grand jury in Arizona (U.S.) and accused of violating the CAN-SPAM Act of 2003 and other … [Read more...]
FDA Sends Warning to Company for Promoting Drug for Unapproved Uses
The Office of Prescription Drug Promotion (OPDP), the Food and Drug Administration's pharmaceutical advertising watchdog unit, has issued a warning to a company for allegedly promoting its product Injectafer for uses for which it had not received FDA approval. The warning, an Untitled Letter, is less serious than the agency's more … [Read more...]
FDA Warning Over Humira Ad
FDA Warning Over Abbot's Humira. Abbott Laboratories is in more hot water over its Humira advertising. Federal regulators warned Abbott about its advertisements for the company's psoriasis drug, saying the ad is misleading and makes claims not supported by scientific evidence. According to Dow Jones, the Humira (generic: Adalimumab) … [Read more...]
Tyson Faces Second False Advertising Suit
Earlier this month, Tyson Foods Inc. announced it would "voluntarily withdraw" advertising and labels that claim its poultry products do not contain antibiotics; this, following a federal court injunction stopping the practice and to settle a false advertising lawsuit brought by Perdue and Sanderson farms. It seems there is some … [Read more...]
Eli Lilly Settles Zyprexa Lawsuits; Attempts to Shift Blame
Eli Lilly Settles Zyprexa Lawsuits. Eli Lilly, the makers of Zyprexa announced it had settled another 900 lawsuits against its anti-psychotic medication Zyprexa, on that very same day Eli Lilly was claiming that legal advertisements where hurting patients. The company asserts that a recent study showed that patients using Zyprexa … [Read more...]
Direct-To-Consumer Advertising Takes Direct Hit From FDA
Direct-To-Consumer Advertising. Sometimes Ads Can Boomerang. That's the lesson big drug firms learned from their direct-to-consumer ad efforts. Those vague TV commercials for pills to treat virility, acid reflux and hay fever have backfired, says the Top Gun of the industry's own trade organization. Billy Tauzin, the former … [Read more...]
