Role in Obscuring Vital Safety Information. The U.S. Food and Drug Administration (FDA) is beginning an investigation into the effects of animation and cartoons in advertising in consumers. The study will investigate the reactions of people to animated ads as well as ads featuring live human actors and observe how the potential … [Read more...]
FDA to Study Animation in Drug Ads
Drug Ads Are Everywhere, But Not Necessarily Good For You
Drug Ads Urged Consumers. Channel-surf or flip through a magazine and you might be as likely to see a commercial urging consumers to ask doctors about a certain prescription medicine as to see one hawking beer, clothes, or computers. Spending on ads for medicines and other remedies ranked fifth among all categories, one of only … [Read more...]
Drug Ads Must Offer Side Effect Information
Direct-To-Consumer Advertising Of Drugs. Imagine a car commercial where a voiceover must warn you that driving the vehicle as directed could lead to a fatal crash. Or financial services ads that remind viewers that taking the advice of your broker could result in a financial heart attack. That's how it is in the world of … [Read more...]
