Xarelto Manufacturer Leads Spending for Physicians’ Favor
The public-interest news organization ProPublica issued a new report that indicates manufacturers spent more in 2015 on physician payments for Xarelto than any other drug. These payments were not for research, but for things like consulting, meals, travel, promotional speaking, gifts, and royalties. In past studies, ProPublica … [Read more...]
BP Taking Heat for Ad Spending After Oil Spill
BP Forced To Defend Ad Campaign. BP has been forced to defend its advertising strategy, after a congressional committee investigating the Gulf of Mexico oil spill revealed that the company tripled its advertising budget in the months following the disaster. BP also increased the number of markets where it purchased newspaper … [Read more...]
