After consumers have publicly complained about the ineffectiveness of its sunscreen, Jessica Alba’s Honest Company is under scrutiny. The Honest Company promises to sell “safe and eco-friendly household and baby care products” and markets an SPF 30 sunscreen with “broad spectrum, mineral-based protection.” According to some consumers, however, the product did little to protect them against burns. Some have taken to social media platforms to express their frustration. One twitter user posted a photo of his reddened scalp and tweeted “this is my very real result from Honest 30 SPF sunscreen. Only spent 1 hour outside. Burnt.” CNBC reports.
NBC Chicago interviewed Gretta Stabler, who applied the product on her 6-year-old daughter four times over a three hour period. “She got really burned on her arms, shoulders, legs, face, pretty much everywhere. I was angry,” Stabler said.
NBC Chicago investigated the product, and found that the company lowered the percentage of zinc oxide from 20 percent to 9.3 percent at some point. The U.S. Food and Drug Administration (FDA) requires sunscreen to contain up to 25 percent of the mineral. The Honest Company says it added other ingredients when the zinc oxide was reduced in order to maintain effectiveness. Most other sunscreens in the investigation had zinc oxide as the only active ingredient and contained more of it, from 18 to 25 percent.
The Honest Company says its sunscreen meets U.S. Food and Drug Administration (FDA) standards when used as directed. The product is to be applied 15 minutes before sun exposure and reapplied after 80 minutes of swimming or sweating. The company also said it had the sunscreen tested by an independent third party as mandated by the agency.
When asked by NBC Chicago whether or not the sunscreen met safety standards, the FDA replied that it only requires manufacturers to test their own products and does not verify the testing or evaluate the results.