BP Forced To Defend Ad Campaign. BP has been forced to defend its advertising strategy, after a congressional committee investigating the Gulf of Mexico oil spill revealed that the company tripled its advertising budget in the months following the disaster. BP also increased the number of markets where it purchased newspaper … [Read more...]
BP Taking Heat for Ad Spending After Oil Spill
BP Taking Heat for Ad Spending After Oil Spill
BP Forced To Defend Ad Campaign After Oil Spill. BP has been forced to defend its advertising strategy, after a congressional committee investigating the Gulf of Mexico oil spill revealed that the company tripled its advertising budget in the months following the disaster. BP also increased the number of markets where it purchased … [Read more...]
